Forum, Boston Landing
Life science office space in Boston, Boston Landing.
Collaboration
CO OP
Location
Boston Landing, Boston, MA
Industry
Real Estate
Services
Graphic Design
Print Design
Icon Design
Web Design
Overview
Working together with CO OP, they developed a brand and brand story that combines the life sciences with the sportive motive that characterizes the neighbourhood.
A strong and bold brand with fresh colors enables the creation of a powerful and vibrant design embracing futuristic thinking and development. All necessary elements that this very space ‘Forum’ provides to achieve this vision.
For this project I created a web design, brochure and construction panels that build up on the energy and movement of the brand while showcasing the facilities that this particular office space has to offer.
Brochure & Icon Design
Icon design becomes particularly beneficial when there is a significant amount of copy that needs to be put on the website and brochure. By incorporating unique and meaningful icons the content and its information can be easier processed. Therefore I created an icon set that would help to visually guide the user through key information, locate specific features and streamline the content.
Website
The goal for the website was to build on the brand’s powerfulness and movement, using bold typography, large images, and overlapping moving elements. Picking up on the logo, reusing shapes and various radii, overlaying effects and animated blocks.