Ferronion
Shaping a modern steel company.
Collaboration
Ferronion
Location
Concept
Industry
Steel
Services
Branding
Web Design
Webflow Development (GSAP)
Overview
This project aimed to reposition and rebrand a steel company, shifting its identity from a traditional, conventional industrial image to one that reflects modernity, innovation and sustainability.
The identity was crafted to harmonize the industrial legacy with modern design. It features a sophisticated logo system and a color palette that conveys strength and power, ensuring a recognizable brand presence at every touchpoint. Subtle animations emphasize the company's commitment to future potentials, while animated product elements showcase the engineering prowess of the next generation. Additionally, revised thoughtful layouts make complex information accessible.
The experience was completed with a fully responsive website built in Webflow. To reflect the modern, digitized approach of such a traditional industry the challenge was to create an intuitive design and user experience, while making navigating through the site easy. Afterall it is crucial that services, information, data sheets could be easily found. Additionally the workflow allowed combining performance, and a scalable CMS for its industries etc.