Penova
A research engine for the biological materials economy.
Collaboration
Penova
Location
Concept
Industry
Tech & Health Care
Services
Brand Strategy
Visual Identity
UX/UI Design
Product Design / Prototype
Web Design
AI-assisted
Overview
Penova is a conceptual brand and digital product for a new generation of materials research.
The platform connects biological research, artificial intelligence, and material science, helping researchers discover existing and new relationships between organisms, functions, and material properties.
The premise of this project was to explore new AI workflows and identify best practices for implementation.
Brand Strategy & Visual Identity
The visual identity centers on the concept of organism flow and the brand's core value of finding connections. It draws inspiration from biological materials and innovative scientific research, opening doors to a new category of research infrastructure.
This sense of cutting-edge research and connectivity linking both materials and researchers is reflected in a color palette featuring purple-blue tones and a vibrant yellow.
Platform & Web Design
The experience begins with a simple proposition:
Your next material could already exist in nature.
The website balances the conceptual storytelling via the visual identity while breaking down the three core capabilities (Research Library, AI Assistant & Connections, Test & Develop) of what Penova can be used for and may achieve. This mirrors the user's experience allowing the same transitions as the the platform's purpose- from complexity to clarity.
The platform interface translates the brand strategy and identity into a functional research environment. The challenge was to treat intelligence as a layer across the entire product and all its processes. Researchers can access a broad library, explore biological relationships, investigate material properties, ask questions through the AI Assistent, and connect research findings with laboratory testing. All within a clear structured and easy to use interface.
