Life MD
A new personal healthcare experience within the US that allows to connect with your medical care team 24/7.
Collaboration
Upstory
Location
USA
Industry
Health Care
Services
Product/ UI Design
Icon Design
Illustrations
Overview
I was approached by Upstory to collaborate on a new product of their client, an innovative and user-centric telehealth platform, Life MD. The objective was to develop a visually appealing and intuitive platform that seamlessly connects a Life MD member with the Life MD clinical care team.
By prioritizing a user-centered design & experience, streamlined appointment booking, secure communication, and accessibility, the platform will establish itself as a trusted and reliable destination for remote medical consultations. The overarching goal was to revolutionize the way healthcare services are delivered in the digital age (pre-pandemic).
Overall my work involved strategizing on concept development & functionalities, UI/UX design, icon design, illustrations, and landing page design for the application.
Icons & Illustrations
Creating a comprehensive set of customized icons & illustrations was inevitable to guarantee UI/UX success, based on a cohesive look. This also allowed to simplify recognizing medical descriptors.
For the patient on-boarding it made it easier for users to describe and to identify areas of discomfort/pain.
Dashboard
My work included designing the dashboard not only for patients, but also the backend system for the doctors. The challenge was creating everything from the ground up, without direction, research or any assets. While I was conducting research and developing a strategy Upstory's client had developed a brand identity including logo, colors and typography. First, I started working on the UI for patients, once that was in development the design for the backend system was started. Working together with Upstory, their client and doctors involved was crucial as design and development had to happen at the same time to get the product released as quickly as possible, being able to offer a competitive product within months of the pandemic.
